Support for ad-tracking opt out

Google targets adverts based on searches

US privacy advocates and consumer bodies are seeking the creation of an opt-out list for internet users who do not want to be tracked by advertisers.

The "do not track" list would prevent companies from tailoring adverts based on a user's web habits.

The groups behind the idea include the Center for Democracy and Technology, Electronic Frontier Foundation and the Consumer Federation of America.

They have approached the Federal Trade Commission to create the list.

Source from: news.bbc.co.uk