 The phone can fit into modular "jackets" |
Israeli firm Modu has launched what it bills the world's smallest and lightest mobile phone.
The 1.5 ounce phone can be augmented by adding "jackets", connecting a camera, or GPS, or a larger screen, or it can be plugged into other devices.
"It's a unique concept not seen in the market or in major brands today," said Modu's Itay Sherman.
The basic phone is a 2.5G GSM phone, which will come with two "jackets" of the customer's choice.
"It's not just a module but a full phone in this form factor," said Mr Sherman, chief technology officer at Modu.
The company is working with partners such as Blaupunkt so the Modu phone can be plugged into a car stereo. It could also be inserted into a Dect internet/home phone and other consumer electronics devices.
Mr Sherman said: "When you want to change your phone it can be expensive, because a phone is a complex device.
But if you just want to change the look, the design or a feature like a camera then Modu is much simpler."
Modu has deals with an Israeli mobile operator and with Telecom Italia. It also is in partnership with GPS-maker Magellan and the Universal Music Group.
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