How Twitter makes it real

Wednesday, March 12, 2008

So I wasn't in the ballroom when the keynote address by Facebook founder Mark Zuckerberg went awry under the less-than-forensic questioning of technology journalist Sarah Lacy.

I didn't see the crowd start to get restless and heckle Zuckerberg about the deeply-unpopular Beacon advertising system, or get a chance to grab the microphone and ask questions when Lacy threw the conversation open to the floor.

And yet I was there in another way, listening to and even interacting with some of my friends in the audience, picking up on the vibe in the room and even tuning in later as Sarah Lacy loudly defended herself.

I was there because I was plugged into Twitter, the instant messaging service that lets users send short text messages to anyone who cares to tune in, online or on their mobile phone.

As I sat at my desk a constant stream of 'tweets', as they are called, was being supplied by many of the people in the room and I was able to reply directly and feel that I too was participating.

One of the reasons for its success is that it is very open, with a clean and well-defined way for programmers to use the service through an application program interface

Of course following short messages on a screen is not the same as being physically there, just as watching a nature show on TV doesn't mean you can claim to have visited the Serengeti.

But the sense of presence that can be achieved is remarkable, especially when you're sitting at your computer working, connected to the internet and with a Twitter client running on your computer so that tweets appear as they are posted. It's rather like reading a novel, where you stop seeing the words on paper and find yourself immersed in a world created for you by the author.

After a certain point Twitter becomes part of the background to life.

A couple of weeks ago I was sitting in the caf of my favourite bookshop with my partner. She was reading about the Habsburgs, Hitler and Weimar while I was writing a talk about the future of publishing.

But I was also engaged in a distributed dialogue with a bunch of friends around the world,

BrightMeadow was cold and complaining, so I sympathised. Luke invited me to look at the first release of his new site, while sambrook was happy to discuss media futures and help me with my talk.

I was there in the cafe but also in this liminal space with everyone else, reading lovemaus's comments on Casablanca, sympathising with technokitten stuck at Madrid airport and wondering whether Jeff went for his run on a chilly New York morning.

Thanks to Twitter I carry my online networks with me as I wander through town, and more and more I see the world through the lens of our shared experience.

Sanjukta is in a cafe in Delhi and here with me; I am wondering what Documentally is filming in Rugby; I know that Yuko42 is lying in bed listening to the Tokyo rain.

Twitter was created by Jack Dorsey while working for San Francisco based podcast company Odeo, and it launched in August 2006, growing by word of mouth until last year's SXSW conference when it emerged from nowhere as the way for attendees to keep track of what was going on and share their thoughts with friends.

One of the reasons for its success is that it is very open, with a clean and well-defined way for programmers to use the service through an application program interface (API).

The developers have gone out of their way to encourage people to write clients for Twitter users, and seem to be both flexible and understanding.

For example clients are limited to 70 requests for data per hour, in order to keep the load on the system manageable and deter spamming.

But they also say 'If you are developing an application that requires more frequent requests please contact us and we'll see what we can do'.

Most of my friends seem to twitter from the web or a client called Twitterific. I prefer Twhirl, which works nicely on my Mac, but thanks to the open API there's a lot of choice.

When I'm out I can even get Twitter on my iPod Touch thanks to Hahlo, which offers a particularly clean and usable interface.

And when I want to follow a particular topic, like SXSW, I use the Tweet Scan website, which searches public updates.

You can choose to keep your tweets private, of course, though there is something about telling the world just what you're up to in 140 characters or less that becomes strangely compelling after a while.

Like many fast-growing services Twitter is far from perfect. The site sometimes creaks and falls over under the load, the interface can be confusing and sometime tweets don't get through.

It is also a dangerous distraction from work, encouraging micro-conversations and followups and witty rejoinders when articles have to be edited, code checked and projects planned.

But as I sit here writing this I feel connected to a community of people, feel that we share a space that none of the social network sites can conjure up, a space that is both here and not here, somewhere between offline and online.

And I feel that I have a foretaste of what tomorrow's network world will bring, when the boundaries have dissolved completely and we can experience the network directly through augmented reality contact lenses or direct neural connections or whatever other technologies make it out of the lab and into the streets in the next decade.

Bill Thompson is an independent journalist and regular commentator on the BBC World Service programme Digital Planet.

Mardell's Europe Day in pictures Moon marvel

Source from: news.bbc.co.uk

Google bets on Android future

Gaming and surfing on Google Android

But the company is going much further. At the end of 2007 it lifted the lid on Android, an open mobile operating system that is being used to power a new generation of devices under the Open Handset Alliance, a group which involves firms like HTC and chip designer ARM.

Android is the creation of Andy Rubin, Google's director of mobile platforms.

He believes that a lack of openness in the mobile phone space has stifled innovation to date.

"What Android enables for third party developers is the kind of programming we see on the internet," he says.

"What it enables is agility and rapid innovation and the same kind of innovation that happens on the internet."

Andy Rubin
Android was developed by former robot maker Andy Rubin

Mr Rubin says that by opening up the phones - from the operating system, released under open source, to the drivers and the application framework - developers will have more freedom to innovate, and more scope also.

But if you talk to Symbian and Microsoft, two companies that also build mobile operating systems, both claim to be open also.

Mr Rubin says: "There's a distinction we have to make - and it's an important one - between open source and open APIs (Application Programming Interfaces).

"APIs are essentially documentation, they're the way that somebody like Symbian or Microsoft will allow third party developers to develop for their platform.

"Open source is a mechanism by which the source code of the operating system is actually for free and that way the carriers and OEMs are not really locked into a single vendor, nobody really owns this.

"It means they are free to take it into the direction that's important to them; they can fix bugs, add enhancements so in the end the consumer has a better experience."

Mr Rubin believes this will lead to greater variety of mobile experiences - driven not by the rules and regulations of an operating system but by the ideas of developers.

In essence, it could lead to greater variety of phones and of what those phones are capable.

Google has formed the Open Handset Alliance, with manufacturing partners like HTC and chip designers like ARM.

At the Mobile World Congress earlier this month the first reference handsets running Android were on show.

Android
The first Android phones are expected in the second half of 2008

The browser was responsive and driven by both touch and a mini-track ball.

Google Maps supported Street View, the ability to see stills of real world locations, which has not been seen on a mobile device before.

Mr Rubin says Android is running on a phone powered by a 300Mhz chip, which puts the device in the mid-range of smartphones.

"A lot of applications we are seeing on phones today, in some of the newest and most powerful phones, are doing internet style web browsing.

There should be nothing that users can access on their desktop that they can't access on their cell phone

"But that is just one of the components of the internet we need to bring to cellphones. There should be nothing that users can access on their desktop that they can't access on their cellphone.

Mr Rubin points out that not all net experiences are available through the browser.

"Applications like Google Earth and YouTube have specific functionality that hasn't yet effectively been brought to mobile.

"Up until Android that wasn't possible on the phone - you could only access functionality given to you by the operating system."

Apple iPhone, AP
The iPhone is a great 1.0 product said Mr Rubin

This is not Mr Rubin's first foray into overturning the "natural order" of things.

A former roboticist and Apple engineer, he created Web TV, and the device which led to the pioneering Sidekick handset.

"One of my passions throughout my whole career is consumer products; making things my mom would use.

"That need wasn't satisfied doing robotics. that was behind the scenes factory stuff."

So what does he make of Apple's first phone to the market?

"It's a great 1.0 product; I use one.

"Apple has that great balance of being both a hardware and software firms so they have a lot of flexibility.

"One of the things that is a challenge for them is having an incredible footprint worldwide - there are different types of communications standards, regulatory issues, and different language issues.

"I'm hoping that doesn't limit them."

With about three billion people using mobile phones worldwide and the number of devices that can access the net climbing rapidly, the future of the web is definitely mobile. And with no one company dominating the mobile arena as yet, the race is very much on.

Mardell's Europe Day in pictures Moon marvel

Source from: news.bbc.co.uk

The high cost of a good reputation

Auction site eBay doesn't trust sellers to behave honestly. Bill Thompson isn't surprised.

At the moment I've got 100% positive feedback but the number of transactions is so small that it doesn't really signify.

However, heavy sellers and those who make a substantial proportion of their income from the site care deeply about the reports they get from other buyers and sellers.

Their concerns about negative feedback are well-grounded: In 2002 Paul Resnick and his colleagues did a proper randomised control experiment to assess the value of an eBay reputation, looking to see how much people would bid for articles from sellers with different scores.

They found that sellers with established reputations can expect about 8% more revenue than new sellers marketing the same goods.

The move is being seen by some as a clear indication that the brave new world of online communities is faltering

Cheerleaders for crowdsourcing, hive minds and the wisdom of the crowds like to point to eBay as an example of a working online community where little intervention is needed, a "self-governing nation-state" that essentially manages itself, according to Thomas Friedman in The World Is Flat.

Unfortunately, however, like many other communities that seem to be happy and relaxed but are in turmoil just beneath the surface, eBay is more like the fictional murder-prone village of Midsomer than the perfect market.

Buyers and sellers seem to be engaged in a war of attrition where negative feedback is one of the main weapons, and now eBay has announced that sellers will no longer be able to leave negative feedback on buyers, hoping that this will help to rebalance things.

Both sides in a transaction get to leave feedback on the site, but it seems that sellers are threatening to leave negative comments on buyers' profiles if they say anything at all critical, knowing that this will make it harder for them to trade in future.

When Bill Cobb, eBay's head of North American operations, announced the changes he admitted that "the biggest issue with the system is that buyers are more afraid than ever to leave honest, accurate feedback because of the threat of retaliation".

Honey bees on frame, SPL
The way eBay works has been likened to a colony of bees

But eBay probably reckons that it can weather the storm and that its users will adapt to the new dispensation since the costs of setting up on another auction site are so high.

The move is being seen by some as a clear indication that the brave new world of online communities is faltering.

In the Financial Times Patti Waldmeir was sad that "the company has basically admitted that the cybersouk model does not work: buyers did not tell the truth about sellers, and sellers did not tell the truth about buyers. And in a market where traders lie, the trust that is so central to online commerce cannot flourish".

This seems to be an excessive response to the change, which is more about rebalancing the system than ditching the very idea of customer feedback.

eBay already relies strongly on external legal systems to support its business.

The company's "level of integration with and dependence on law enforcement is remarkable", as Jack Goldsmith and Tim Wu point out in their excellent book Who Rules the Internet, so taking some of the feedback elements away from the customers is not itself a radical shift.

No sale sign, Eyewire
Research shows a bad reputation can dent sales

We could see the development of policing in the 18th century as a similar process, one that reinforces community bonds by taking certain sanctions away from individuals and vesting them in the group as a whole.

In this light eBay's move marks a growing maturity, not a failure of nerve.

After all, as Nick Carr point out, no system managed by humans can be perfect or last forever.

"Sometimes, we're inspired by fellow-feeling", he says. "Other times, we act selfishly or with prejudice or we try to game whatever system we're part of. And the more times we're confronted with other people acting selfishly, or fraudulently, the more we retreat into self-interest ourselves."

eBay's reputation system did well for many years, and even with the changes in place it is far from useless for sellers or buyers.

Perhaps we should applaud the senior team for following Clinton, Obama and McCain, the front-runners for the US presidency, in being bold and embracing change instead of lambasting them for leaving a broken system in place just because they are afraid of the reaction.


Source from: news.bbc.co.uk

BBC iPlayer comes to the iPhone

The iPhone was launched in Germany in early November
The iPhone's network is too slow for streaming video
The BBC has launched a version of its iPlayer video on demand service for the Apple iPhone and iPod touch.

It is the first time the service has been available on portable devices.

The iPhone and iPod touch are able to stream shows from the iPlayer website over wi-fi networks. The iPhone cannot stream BBC video over the cell network.

Anthony Rose, writing on the BBC internet blog, said: "We started with iPhone because it is the device most optimised for high quality video currently available.

"It displays the BBCiPlayer site and BBC programmes nicely."

The software currently comes in two versions - a program which allows users to download programmes to their Windows PC and a streaming version on the web available to all users.

The version for iPhone and iPod touch users will allow streaming over a wi-fi connection. However, the EDGE mobile network used by the iPhone is too slow for streaming video.

The corporation has agreed a deal with wi-fi firm The Cloud to provide all BBC online services for free at its 7,500 hotspots.

A version of iPlayer for Virgin Media customers is expected later this month.

Mardell's Europe Day in pictures Moon marvel

Source from: news.bbc.co.uk

Microsoft cuts Europe Xbox price

Xbox 360 console
The console was launched in 2005
Microsoft has cut the price of its Xbox 360 video game console in Europe.

From 14th March, the 20 gigabyte hard drive model will cost 270 euros, a drop in price of 80 euros.

In the UK, the entry level machine, which does not come with any hard drive, will cost 159.99, 40 less than the current price.

The price drops mean that the versions of the console are now cheaper than both of its competitors - the Nintendo Wii and Sony's PlayStation 3 (PS3).

Sony's 40GB console currently retails for 299.99 compared to 259.99 for Microsoft's top level machine - the Xbox 360 Elite, which has a 120GB drive.

The Nintendo Wii currently retails for 180 in the UK.

Microsoft said that the price of the entry level machine had been chosen because historically it was "the price point where a console's audience begins to expand".

The Xbox 360 has been losing ground to both of its competitors recently, despite having launched earlier. Mardell's Europe Day in pictures Moon marvel

Source from: news.bbc.co.uk

Broadcasting first with 3D rugby

BBC engineers have broadcast an entire international sporting event live in 3D for the first time in the UK.

Scotland's defeat of England in the Six Nations rugby union championship was relayed to a London cinema audience. The project was carried out with production group, the 3D Firm.

BBC News website video journalists Andrew Webb (Edinburgh) and John Galliver (London) were at both ends of the transmission.


Source from: news.bbc.co.uk

Voiping the outback

Hotel in the Australian outback
The outback is home to a great number of remote communities
Communications in the remote Australian outback are getting a boost following the development of a system that links the internet to amateur radio technology.

The outback is a vast area of land, but home to only one tenth of Australia's population - and with a large number of small, isolated communities.

Australian James Cameron, who lives in the remote region of Tooraweenah, has pioneered the use of the Internet Radio Linking Project (IRLP) - effectively, two radio stations linking to each other with the internet in the middle - to keep them in touch.

"Voice over IP doesn't work when you're wandering around the mountains in a Bush walk, or in your car, or waiting for a train, or all the other places where an amateur radio can still work," he told BBC World Service's Digital Planet programme.

Mesh networking

IRLP is not exactly new technology, but what it allows is for the internet to be "bolted on" to old-fashioned amateur radio to achieve a different form of communication.

"It's quite amazing that I can pick up my radio while walking and dial a number and talk, and I'm not paying anything for it - there's no companies making money from it," Mr Cameron said.

Child using $100 laptop
Combining XO laptops results in a large mesh network

Mr Cameron has meanwhile been putting his remote location into use by volunteering to test the wireless capabilities of the $100 laptops that are part of the One Laptop Per Child project.

Until now it has been difficult to precisely establish the range of an individual laptop, owing to difficulties in finding appropriate areas to do such work.

But when Mr Cameron heard the project was looking for ways to test the maximum range, he was keen to volunteer.

"As a radio amateur I put up my hand and said, 'I've got a place that I can test them which is really hot, really dry, never rains'," he said.

He tested the machines by suspending them from trees 1.5m above the ground and found their range was 1.6km, or around a mile.

"I can put them up trees and test how far they go. Especially because there's not much radio noise around here, being on a farm in the outback, I'm a long way from any other radio source."

The One Laptop Per Child XO machines are designed to function as individual nodes to allow mesh networking.

Two placed close enough together can share information between them wirelessly. Place a third close enough to one of them and, even though it might be out of range of the first, it can still share information between all three.

Multiplying this principle out many times results in a mesh network.

"We were able to get test results which were, frankly, astounding," Mr Cameron added.Mardell's Europe Day in pictures Moon marvel

Source from: news.bbc.co.uk

Camera 'looks' through clothing

Scanner
All objects emit terahertz radiation
A camera that can "see" explosives, drugs and weapons hidden under clothing from 25 metres has been invented.

The ThruVision system could be deployed at airports, railway stations or other public spaces.

It is based on so-called "terahertz", or T-ray, technology, normally used by astronomers to study dying stars.

Although it is able to see through clothes it does not reveal "body detail" or subject people to "harmful radiation", according to the designers.

"It is totally and utterly passive - it receives only," said a spokesperson for Thruvision.

The portable camera, which has already been sold to the Dubai Mercantile Exchange and Canary Wharf in London, will be shown off at the Home Office scientific development branch's annual exhibition later this week.

Body glow

Unlike current security systems that use X-rays, the ThruVision system exploits terahertz rays, or T-rays.

This electromagnetic radiation is a form of low level energy emitted by all people and objects.

These are able to pass through clothing, paper, ceramics and wood but are blocked by metal and water.

The system works by collecting these waves and processing them to form an image which can reveal concealed objects.

"If I were to look at you in terahertz you would appear to glow like a light bulb and different objects glow less brightly or more brightly," said the firm's spokesperson.

"You see a silhouette of the form but you don't see surface anatomical effects."

In addition, the system does not involve any of the "harmful radiation associated with traditional X-ray security screening", according to the firm.

The company has made previous versions of the camera, but the T5000, as it is known, is the first that works both indoors and out.

The system exploits technology originally developed at the government owned Rutherford Appleton Laboratory (RAL) in Oxfordshire.

"Astronomers use T-ray cameras that can see through dust and clouds in space, revealing what lies beyond," explained Dr Liz Towns-Andrews, of the Science and Technology Facilities Council which runs RAL.

Other terahertz systems, developed by companies such as TeraView, are used to probe the structure of pharmaceutical compounds.

Mardell's Europe Day in pictures Moon marvel

Source from: news.bbc.co.uk

Users offered ad tracking choice

TalkTalk website
TalkTalk customers will get chance to decide if they want targeted ads
Broadband provider TalkTalk has confirmed that it will allow customers to 'opt in' to Phorm's controversial new advertisement system.

TalkTalk is one of three UK ISPs to sign up to the Webwise service which sees user's surfing habits tracked.

It has decided not to offer the service by default but rather to allow users to choose whether they want it.

It follows 1,000 people signing a Downing Street online petition saying the system breaches customer privacy.

"We will be endorsing and recommending take-up of the system but we want to ensure that customers make their own decision," said a spokesman for TalkTalk.

It believes that there is a two-fold benefit for customers.

"We feel customers will welcome the opportunity to get fewer irrelevant advertisements as well as benefit from the real-time anti-phishing alerts," he said.

Behavioural advertising

Jeremy Clarkson in a car
Fans of Top Gear website will get motoring ads

Phorm works by placing a cookie on a user's machine that contains a randomised identifying number. That cookie tracks websites visited and draws conclusions about a user's behaviour in order to target more relevant adverts.

So, for example, someone who often visits the Top Gear website is likely to be served motoring advertisements.

The controversy over the system surrounds the fact that ISPs are "selling" information about users on to a third party.

Phorm, the US company behind the system, is keen to stress that the data it collects is 100% anonymous and no profile of the user is ever created, so that no-one could "reverse engineer" the information in order to establish identity.

Campaigner Simon Davies was asked to assess its privacy measures as part of the work he does for privacy start-up 80/20.

He believed the system "advances the whole sector of protecting personal information by two or three steps", although he was not sure that the public was ready to buy into behavioural advertising.

The fact that TalkTalk has decided to let consumers choose whether they want to sign up to the service is likely to be a blow for Phorm, thinks Nate Elliott, an analyst with Jupiter Research.

"Ideally Phorm would like to have automatic access to all users but TalkTalk has gone for the safe option of opt-in which could limit the number of consumers," he said.

For ISPs desperate to retain customers entering the untested world of behavioural targeted advertisng is "scary"., said Mr Elliott.

"If ISPs do something that consumers see as a violation of their privacy then they will simply change provider."

Kent Ertegrul, chief executive of Phorm, told the BBC News website that he was confused about why the issue of opt-in versus opt-out was causing so much controversy.

"There is no way of not knowing that this is switched on. There is a clear choice offered to consumers and I am surprised that there has been so many questions about this. I find it a bit bizarre," he said.

For him the service is a win win for consumers.

"Having advertising behind it allows for better, cheaper broadband," he said.

BT will start a trial of the Webwise system this month and said that it would be offering it as an opt-in service in so far as it would be inviting 10,000 broadband customers to trial it.

"We will look at the findings of the trial before we make a decision on how to go about a more widespread deployment," said a spokesman.

He believes that the anti-phishing tools will attract customers concerned by online safety although he stressed that other security measures would still be in place for customers who did not want to use the system.

Automatic access

Google and Hitwise manage and manipulate data and people generally don't have an objection to that

He also said that triallists wishing to sign up to the system would have to agree to new terms and conditions. The details of this have not yet been finalised but it would not be a "material change", said the spokesman.

Virgin Media is also due to trial the system later in the year and is happy that it does not breach any existing privacy legislation.

"We have had a few customers get in touch with privacy concerns but these have been fairly comprehensively addressed by answers from Phorm," said a spokesman.

He believes the system sets a "new standard" in targeted advertising and is not convinced that there is any foundation for concern.

"Google and Hitwise manage and manipulate data and people generally don't have an objection to that," he said.

How the system was to be rolled out to Virgin Media customers was yet to be decided, he added.

"Deployment is months away but we will make sure that people know what it is about and exactly how it will work."

ISPs entering the lucrative world of online advertising could receive a big revenue boost. Proceeds from the advertising platform being set up by Phorm - known as the Open Internet Exchange - will be shared with any ISPs that sign up.

Some analysts predict that the deal could generate millions of pounds annually for BT and other ISPs but not everyone is so optimistic.

"Our figures show that only 10% of online advertisers currently use behavioural targetted ads," said Mr Elliott.Mardell's Europe Day in pictures Moon marvel

Source from: news.bbc.co.uk

Wiki boss 'edited for donation'

Jimmy Wales
Jimmy Wales founded Wikipedia Photo: Gus Freedman
Wikipedia creator Jimmy Wales has been accused of agreeing to edit a page on the online encyclopaedia in exchange for a donation.

Former Novell chief scientist Jeffrey Merkey says he donated $5,000 to the Wikimedia Foundation in exchange for changes to his Wikipedia entry.

Mr Merkey says Mr Wales agreed to "use his influence" to remove libellous remarks in the entry.

In response, Mr Wales has called the allegations "nonsense".

The edit history of the page does show changes made by Jimmy Wales and that the page was "protected", so that no further edits can be made by the public.

Jay Walsh, a spokesman for Wikipedia, told the Daily Telegraph that the allegation was "absolutely false" .

"Jimmy never made this offer, and of course this is a practice the Wikipedia Foundation would never condone," he told the newspaper.

Writing on a Wikimedia mailing list, Mr Merkey reprinted a statement he said he had released to the Associated Press news agency.

It said: "Wales agreed that in exchange for a substantial donation and other financial support of the Wikimedia Foundation projects, Wales would use his influence to make Merkey's article adhere to Wikipedia's stated policies with regard to internet libel 'as a courtesy' and place Merkey under his 'special protection' as an editor."

Mr Wales responded on the mailing list: "Of course I would never offer, nor accept any offer, whereby a donation would buy someone special editorial treatment in the encyclopaedia."

He said he had routinely helped people whose Wikipedia entry contained false or damaging information, adding: "Donations have no bearing on that at all."

Mr Wales added: "I encourage anyone who is tempted to believe this story to consider the source."

The Wikimedia Foundation describes itself as a "non-profit charitable organization dedicated to encouraging the growth, development and distribution of free, multilingual content."

The foundation operates Wikipedia, one of the most popular websites in the world.Mardell's Europe Day in pictures Moon marvel

Source from: news.bbc.co.uk

Phorm: Your questions answered

The controversial online advertising company Phorm has come under fierce criticism for its tool that tracks users' online surfing habits.

Q: What transparency is there? How can I check that Phorm is doing exactly what it claims it is doing? If I opt out, how can I assure myself that the opt out means just that - my data is not being harvested at all?

A: The claims we make as regards our systems, policies and procedures are regularly audited by the privacy audit department of Ernst & Young. But perhaps more importantly, our ISP partners take their customers' privacy very seriously and they have conducted immense due diligence on our technology and internal controls.

Q: Given Phorm's history (as 121media) in the murky world of adware and spyware, how can we trust it today? Why should we trust it?

A: It's true that we have a background in adware, not spyware. Part of the reason we decided to get out out the adware business was because we realised it was very difficult for people to distinguish between the two. We also think that we should be judged on our transparency and our actions. Firstly, when we realised the desktop model was taking us away from our core vision for the business of personalising the internet, we took the unprecedented step of shutting the desktop business down: voluntarily, transparently and under no pressure from anyone else. It was our choice and one that meant we cut ourselves off from revenues of $5-6 million a year in order to concentrate on developing a network based solution, where we find ourselves today.

Q: What fees (or other gifts/gratuities) were paid to Simon Davies and Gus Hosein when they were "invited" to assess Phorm's privacy protection measures? Does Phorm, or any of its directors, agents or employees have any interests in 80/20 Thinking

A: Phorm, its directors, agents or employees have no interests whatsoever in 80/20 Thinking. 80/20 Thinking is a consulting business founded and run by Managing Director Simon Davies, who is also a director of Privacy International, one of the leading privacy advocacy bodies. Phorm has retained 80/20 Thinking to conduct a Privacy Impact Assessment on its technologies, systems and policies and we will work with them on an ongoing basis throughout the year. We chose 80/20 Thinking because Simon Davies has spent the best part of thirty years championing consumer privacy and railing against infringements. We wanted our systems and policies to be open to the kind of unforgiving scrutiny Simon brings.

And yes, 80/20 Thinking does charge for its services, as conducting audits takes time and resources.

A: No, we do not modify web pages or inject ads. We only serve ads to the websites we partner with. In order to participate, websites have to insert a tag into their own page. If you have opted out, will still see ads as you browse - just as you do today - but they won't be from the OIX and they won't be relevant to your browsing.

Q:Would they consider hiring an external agency to audit the provisions for opt-out?

A: Yes. We already have an external auditor -- Ernst & Young, and 80/20 Thinking is conducting a Privacy Impact Assessment, but we would welcome suggestions for additional auditing.

A: Most people have a separate login if they are sharing a computer and they will therefore have a separate random number. But also, advertisers using our system can choose to show ads based on the page they are visiting, recently visited, or a longer term basis. Only the last of these would be affected if the computer and the login were share, so this scenario if possible but not that likely. If the person really wants to hide a surprise, they can switch webwise off!

Q: I would like to better understand the strict demarcation of ownership of equipment to be installed in the ISP to really understand the full content of the stream received at the point of entry to equipment under the control of Phorm. Bloggers purporting to be from BT claim that this is the FULL browsing (http - port 80) stream with IP addresses obfuscated in some way. Is this true? And if so, what safeguards over employee recruitment do Phorm have since they will be in an extremely powerful and trusted position, being able to read 10m peoples' web traffic.

A: No, this is not true. IP addresses are not passed in any form, even obfuscated, to Phorm. All that is passed is a limited digest of page data from each navigation. This data is never stored on disk and is immediately deleted from memory as soon as a product category match has been made.

Q: The same report also mentions detailed (but anonymous) logs that will be removed from the closed loop onto Phorm servers and kept for up-to 14 days. Why do they need these logs since the very thing that impressed 80/20 was the lack of need to store detailed personal information nor remove it from the closed loop

A: The logs mentioned in the E&Y audit report concern system health and error logs, not anything to do with users.

Q: Do phorm intend to resell any data, such as "clickstream" trends, perhaps even split by demographic, and if so, are they aware of the possibility that this data would be "de-anonymized" as reported on techcrunch and numerous sites with the AOL and Netflix "anonymous" releases.

A: Clickstream data is never stored. Therefore is cannot be sold on or 'deanonymised'. The AOL / Netflix situation cannot occur because the clickstream data has been deleted in real time as the page loads.

Q: Even if you do opt out your web traffic will still be intercepted and analysed, you just wont see the ads. Is this true?Q: Plus how will Phorm serve you the "correct" ads unless the traffic they have analysed can be traced back to your computer / IP address. Either Phorm are connected or they aren't, in which case the system can't work. Just replacing the IP with a "unique ID" doesn't make Phorm unconnected if there is a direct relationship between the two.Q: You maybe able to select to opt out of the adverts however BT will still be passing your personal and private information to Phorm, this will include the content of all emails you view online that are not covered by a secure connection (SSL).

Q: What safeguards are there to ensure that in the future Phorm doesn't alter or add to the amount and types of information/data is passed to and

The keynote is transparency: we will communicate any changes and our claims will continue to be subject to external scrutiny by formal audit, partner due diligence, customer vigilance and media interest.

Q: Does the opt out from Phorm satisfy the Data Protection act's provision that individuals can write to the Data Controller of the ISP in writing

The ISP will not be passing any personal information to Phorm. We do not tie into their authentication systems or use any subscriber information.

Q: And does the service ever modify information you receive via http that might not be a web-page, i.e. is it possible for it to accidentally break

We operate a whitelist of user-agents corresponding to major browsers (e.g. Firefox, IE, Opera). Other user-agents are ignored.

A: This isn't inconsistent. The Profiler is owned by the ISP. If someone opts out no data is passed from the ISP to Phorm.

Q: However, I would like to know who provides the software for the "Profiler" and if it's not written by the ISP, how does the ISP check that it does what it's meant to?

A: Phorm provides the software for the profiles, just like Cisco, for example, provides software for an ISP router. The ISP can see exactly what data is being passed in and out of its systems and has complete control over it.

Q: I still want answers to my cookie question. Part II Section 11 "Right to prevent processing for purposes of direct marketing". Is this direct marketing - well as is clear to all concerned there HAS to be some link between the profile and the target computer else the ads would not get served. Opt out by cookie is insufficient in my mind.

A: It's important to understand there are two distinctly separate processes in the Phorm system: data capture and ad serving. The data capture system only stores one item of information on your computer -- a random number. The random number is the only thing that distinguishes your browser from the millions of others on the internet. It does not contain any information about you or your computer. The only person able to make that connection is you, as you have that cookie in your browser.

As you browse your browsing behaviour is matched against pre-defined advertiser categories for everyday products eg travel or sport.

No urls, browsing histories or IP addresses are retained and the raw data used to make the match is deleted in real time - by the time the page loads. There is, in essence, no data other than the categories and the random number stored in the system and so it's impossible to know (or indeed reverse engineer from that) who you are or where you've been.

In the ad serving phase, when your computer requests an advert from the OIX (because a website has included our tag in their page), the browser sends the random number and the categories are used to deliver the targeted ad, not the details of your browsing, or anything about you or your computer.

If you clear your cookies regularly or if you'd like to ensure that Webwise is permanently switched off, simply add "www.webwise.net" to the Blocked Cookies settings in your browser.

Mardell's Europe Day in pictures Moon marvel

Source from: news.bbc.co.uk

Open Rights Group questions Phorm

Open Rights Group
The Open Rights Group has published its concerns
Campaign body the Open Rights Group (ORG) has called for further detail on the workings of ad system Phorm.Compliance?

Mardell's Europe Day in pictures Moon marvel

Source from: news.bbc.co.uk

Cassini testing for water on one of Saturn's moons

art.saturn.moon.ap.jpg

LOS ANGELES, California (AP) -- Three years after gigantic geysers were spied on an icy Saturn moon, the international Cassini spacecraft is poised to plunge through the fringes of the mysterious plumes to learn how they formed.

An unmanned probe will sweep through geysers on one of Saturn's moons to measure the chemical makeup.

Wednesday's flyby will take Cassini within 30 miles of the surface of Enceladus at closest approach.

The unmanned probe will be about 120 miles above the moon as it sweeps through the edge of the geysers and measures their chemical makeup.

The carefully orchestrated event will take Cassini "deeper than we've been before," mission scientist Carolyn Porco of the Space Science Institute said in an e-mail.

Scientists long believed Enceladus, the shiniest object in the solar system, was cold and still because it resides hundreds of millions of miles from the sun. But recent evidence shows the Arizona-size satellite is geologically active, with a significant atmosphere and a relatively warm south pole.

In 2005, Cassini surprised scientists when it snapped images of geyser-like eruptions of ice particles and water vapor spewing from the south pole. The dramatic images effectively put Enceladus (en-SELL'-uh-duhs) on the short list of places within the solar system most likely to have conditions suitable for extraterrestrial life.

Scientists generally agree the presence of water, organic compounds and a stable heat source are needed to support primitive life.

Previous measurements by Cassini showed the eruptions were frequent, with gases and particles venting from the surface at about 800 mph and forming plumes hundreds of miles high.

The source of the geysers is a mystery, but some theorize reservoirs of liquid water below the surface are likely supplying the ice and vapor seen in the plumes.

Until now, scientists have not been able to measure the plumes' makeup in detail. Using its particle analyzers, Cassini will calculate the density, size and speed of the various gases and particles. The spacecraft's cameras will also image the moon during the flyby.

Of particular interest is whether the plumes contain ammonia, which can keep water in liquid form and would bolster the theory that liquid water lies beneath.

"There's not much for us ... to do regarding the upcoming flyby except to hold our breaths and cross our fingers," John Spencer of the Southwest Research Institute in Boulder, Colorado, wrote on the Cassini blog.

The close encounter poses little danger to Cassini because the plume particles are small compared with the dust-size debris the spacecraft is used to flying through while orbiting Saturn, scientists said.

The Cassini mission is a collaboration between NASA and the European and Italian space agencies.

Copyright 2008 The Associated Press. All rights reserved.This material may not be published, broadcast, rewritten, or redistributed.


Source from: edition.cnn.com